Calls For Boycott Erupt Over Costco’s Rejection Of DEI Report

Costco has become the latest battleground in the debate over diversity, equity, and inclusion (DEI) policies, as its board faces sharp criticism for opposing a shareholder proposal to assess the financial risks of these initiatives. The backlash has prompted calls for a nationwide consumer boycott.

The proposal, filed by a conservative think tank, sought transparency regarding the costs of implementing DEI programs. Costco’s board dismissed the request, arguing it would not benefit shareholders. In their recommendation, the board praised its DEI efforts, claiming it enhances customer experience and boosts creativity.

Critics have labeled the board’s position as tone-deaf, accusing Costco of prioritizing identity politics over transparency. On X, users called for consumers to abandon the retailer, with some likening the situation to past high-profile boycotts against brands perceived as overly progressive.

One user declared, “Time to cancel your Costco membership. DEI policies are divisive. Time to prioritize merit, not identity.” Others echoed the sentiment, pledging to let their memberships lapse.

Costco’s board defended its stance by emphasizing the importance of representation in its workforce, stating that customer feedback indicates members appreciate seeing themselves reflected in the staff. Critics, however, argue that such reasoning perpetuates stereotypes and ignores the principle of hiring based on qualifications.

The growing resistance to DEI initiatives comes as corporations face heightened scrutiny over the perceived social and financial impact of such policies.

RELATED ARTICLESMORE FROM AUTHOR