NORAD Santa Tracker’s Unlikely Origin In 1955

A child’s call to a military hotline in 1955 has turned into a global Christmas tradition: the NORAD Santa Tracker. The story dates back to a simple mistake in a Sears holiday ad.

Colonel Harry Shoup answered the call, expecting an emergency, but instead heard a child asking for Santa Claus. Realizing the sincerity of the call, Shoup played along and soon had staff answering additional calls as Santa.

The tradition took off when staff humorously added a sleigh and reindeer to a radar tracking board on Christmas Eve. Shoup called a local radio station to report that Santa had been spotted, sparking public interest in the new “tracker.”

Over the years, the tradition grew. By the 1960s, updates were sent to radio stations, and in the 1970s, Santa’s progress was broadcast on television. Today, families can track Santa online, through a free app, or by calling the NORAD hotline, which is supported by over 1,250 volunteers each year.

The Santa Tracker’s website is available in nine languages, ensuring global participation. The effort has become a multigenerational tradition, with volunteers including military members, civilians, and even Colonel Shoup’s family.

Shoup, who passed away in 2009, left behind a legacy of joy and holiday magic. His quick thinking turned a potential mishap into a cherished tradition, now celebrated by millions around the world.